World-renowned academic medical center and health system, PennMedicine, faces challenges in increasing referrals, appointments and services. For starters, today's health & wellness market is oversaturated and expensive, making this top-notch medical provider a most costly option than some. Secondly, with consumers and patients more digitally wired, mobile friendly and info hungry these days, it's tough to stay at top of mind.
The Brand Challenge
How does PennMedicine change the way patients and health consumers view and look to academic medical centers for relevant health information, cost-effective services and online patient tools?