The Insights

World-renowned academic medical center and health system, PennMedicine, faces challenges in increasing referrals, appointments and services. For starters, today's health & wellness market is oversaturated and expensive, making this top-notch medical provider a most costly option than some. Secondly, with consumers and patients more digitally wired, mobile friendly and info hungry these days, it's tough to stay at top of mind.​​

The Brand Challenge

How does PennMedicine change the way patients and health consumers view and look to academic medical centers for relevant health information, cost-effective services and online patient tools?​