ProFlowers faces several challenges when it comes to promoting its flower service, reinforcing its brand sentiment, and defining its voice in today’s world. For starters, there is no shortage of flower companies, boutiques, and competing grocery stores out there offering similar ones. Secondly, the stereotype behind flower buying is stuck as a last-minute gift buying idea and not an everyday occasion thing. And thirdly, who the heck is the audience, anyways? The baby boomer generation 45+ older? And lastly, what power can flowers have over human emotion and action? Can a flower say, “I’m sorry”, “happy birthday”, “I love you”, Get well soon” or “Will you marry me?”… without a word spoken? ​

How does ProFlowers revamp their old school brand to increase millennial floral purchases and change the flower-buying habits of American consumers, from impulse buy to daily loyal engagement?

Dramatically changed the mindsets of American consumers – from impulse buying to everyday giving – by reinventing the social tone, voice  and content daily.

Editorial Mgmt.
Social Media Mgmt.
Copywriting & Editing
Email Retention Writing
Brand Strategy
Content Design