The Insights

Restoration Hardware isn't for the casual, budget-conscious consumer. In fact, buying a coveted piece of Restoration Hardware is like investing in your home or office space for the long haul. In the past, the luxury brand always targeted its usual affluent media demographic yet this year they plan to launch nationwide media effort to attract new press, publicity and support.

The Brand Challenge

How does Restoration Hardware reposition its fall collections to media nationwide and increase consumer sales?