Sonoma State
University

The Insights

Sonoma State University (SSU) is known across the Northern California region as an award-winning research institution with extensions to the San Francisco Bay Area tech hub. Yet, even this great university faces critical challenges right on campus. Students aren't aware of what the office of academic affairs is, yet it's the driving force behind university faculty & staff hiring. The same faculty students want the best of the best of. Also Sonoma State lacks a central online digital presence to keep students informed, engaged and loyal.

The Brand Challenge

How does SSU show students across campus the importance and value of the Office of Academic Affairs and tackle the top-notch university's two-fold problem?

Services

Marketing

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Investors

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