Sonoma state university

the three-fold brand problem:
1) struggle with university brand positioning in an over-saturated education marketThere's no shortage of universities across the us and world, not to mention countless qualified faculty and staff, so what makes SSU unique?
2) lack of awareness of what Academic Affairs is: It's the driving force behind hiring of qualified faculty and staff who teach and run the entire university, so why not educate university-wide its importance? 3) struggle with positioning SSU online in a saturated digital world: a majority of all university operations, teaching, enrollment, search, engagement happens online so how does SSU redesign its current site for a millenial world?


My Challenge:
Tackling the three-fold problem by helping Sonoma state redesign their digital footprint, positioning and partnerships.