The Insights

SourceAmerica® (Formerly The National Institute for Severely Handicapped) wants to expand the hiring of hiring of people with disabilities across the U.S. to potential employers. But let's face it: people with disabilities have consistently struggled with being hired in stable, long-term positions in today's workforce. Even though their work ethnic, skills and determination stack up alongside the best employees out there.

The Brand Challenge

How does SourceAmerica® change the way employers view the work performance of people with disabilities, raise the hiring standards and push DE&I initiatives to get more people hired nationwide?