Splenda®

The Insights

That famous, no-calorie sweetener you've heard about and can find in so many treats, sweets and baked goods, faces a couple challenges today. Even though each little yellow packet contains zero calories – which is healthier than regular sugar –Splenda is still giving people negative side effects. Also, its social presence is littered with mis-information and mixed sentiment.

The Brand Challenge

So how does Splenda change consumer's mindsets nationally to adopt the brand as a healthier lifestyle option?​ Promoting the health benefits of this little packet and reinvigorating its social positioning to positive, share-worthy and engaging.​

Services

Marketing

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Investors

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