The Insights

Stanford is already known for its highly ranked university status, breathtaking college campus and location. But do average people know about Stanford's renowned healthcare system with wicked smart doctors? In fact, it's known for giving its first successful adult human heart transplant in the U.S and the first combined heart-lung transplant in the world. Despite that, its digital and social presence has been lacking and patient bookings. Most patients come from referrals by family or friends.

The Brand Challenge

So how does Stanford Healthcare expand its reputation and increase awareness of its world-renowned heart services, staff, doctors and network regionally, nationally and globally?