The Insights

Today’s home owners and consumers are looking for more than a simple paint job, new kitchen counter or bathroom remodel fix. They're looking for an experience in their home that brings them warmth, family happiness, brand love and unforgettable customer service. But with that comes a hefty remodeling price. Remodeling isn't cheap or an easy process to get done quickly.

The Brand Challenge

How does upscale lifestyle brand and startup brand reinventing itself in South Florida, ZKD, break through the home renovation world to stay relevant among affluent consumers?