Award-winning storyteller and digital media pro building the world's most innovative brands into sustainable, forward-thinking ecosystems for profit, people and the planet.
Lauren Noëlle Gauthier
When I’m not managing digital content and all things app related for Richard Branson’s latest hospitality company – Virgin Voyages – you can probably find me outside trying to make the world a better place than i found it. That (obviously) includes endless yappy hours, clean-up-the-beach days, recycling, scuba diving, running, discovering new places… and traveling the globe.
13 cities lived worldwide
From DC to Charleston, Florence to Rome, Philly to New Orleans, San Francisco to San Jose, San Diego to New York, Los Angeles to Miami and many cool places in between, I've tackled them all to build up a kick-ass digital sustainability career. Why so many?
Well, us digital natives thrive on exploration, a change of scenery and fuel of a different kind (*cough travel cough*). So when wifi is our office, digital is our job, and tackling brand problems is our calling, why the heck not?
What drives me? Some days, it's the pulse of a city beneath my feet and everything at my fingertips. Some days, it's the rush of the waves against my surf and the outdoors grounding me. And other days, it's the urge to accomplish a never-ending bucket list like it's my last. But really, I think it's just plain ol' FOMO driving me.
28 brands and counting
My digital career is an accident, actually. I stumbled into it after college when my PR degree and sustainability scholarship was flushed down the toilet in the Recession of '08. Devastated but resilient, I went the unconventional freelance route, found my calling and never looked back.
Recalling the milestones that fueled me...
who knew, this 22-year-old temp writing for kinda famous speakers could become their agency marketing manager within 6 months? who knew, 4 year laters this writer could increase sales for Hamilton Beach appliances on Amazon.com by 60% in 1 week? ... and who knew 1 year later, This hybrid writer/designer would be living on the west coast and redesigning websites for Stanford Hospital? And who knew, 3 years later, this digital storyteller would be leading digital efforts for PBS SoCal's first-ever social impact initiative on Foster care? And who knew this working digital pro could turn it all into a successful career?
Today, 28 brand experiences later, I've just scratched the surface of possibilities. who knows what's next?
see this millennial at work
eltaMD
Expanding its overall traditional, experiential, social & digital media footprint nationwide through never-been-done-before consumer journey mapping.
Zimmerman Kitchen Design
Helping reinvent this former Northeast-based “Cabinets Direct” company as the new, South Florida-based, complete home remodel lifestyle brand.
Party City
Reinforcing consumers' wants and needs for human interaction again with engaging, millennial-friendly party ideas for every single occasion.
Planet Fitness
Motivating people to come back to this judgement-free gym franchise after a tough year of at-home workouts– and ultimately turning everyday people into everyday members.
Seabourne
Elevating the expedition-based cruiseline to elite & exclusive travel journey company among affluent consumers internationally, to increase bookings, expeditions and overall sales.
Jet’s Pizza
Raising local, regional and national awareness of this 43-year-old Detroit pizza franchise and its award-winning, fan-loved pizza.
Sean Davey Photography
Bringing Sean Davey's 30 years of award-winning surf photography and international connections to life online.
Virgin Voyages
Reduced travelers’ environmental footprint and promoted Virgin’s unique brand positioning by promoting a clean, paperless travel experience.
Carnival Cruiselines
Expanded Carnival Cruiseline’s reach in Europe by offering travelers more sustainable, world-class, sought-after destinations.
Sonoma State University
Changed the way students, faculty and staff stay informed on campus at the award-winning educational research institution, Sonoma State.
Cooling Pond Brewery
Redefined what Virginia craft beer looks and tastes like across the region and promoted Cooling Pond Brewery’s brand.
Animal Legal Defense Fund
Reinforced why all animals across the U.S. need greater legal protections and advocacy for social justice.
Netflix / IPC
Shined a light on the 11M undocumented immigrants living in the U.S. and their challenges.
PBS SoCal
Helped change foster youth outcomes by leveraging the renowned media network, regional service providers, digital and social community building and never-been-done-before storytelling.
ProFlowers
Dramatically changed the mindsets of American consumers from impulse buying to everyday giving.
Healthy Essentials
Introduced and positioned Johnson & Johnson’s new online marketplace hub, Healthy Essentials, as the one-stop-shop and social commerce platform for all J&J brands.
Neosporin®
Turned this only-when-you-need-it boo-boo cream into an everyday part of life and a family-loved staple.
Listerine®
Reinforced America’s #1 mouthwash brand as a trusted oral care brand that gives you a cleaner, healthier mouth.
Men’s Rogaine®
Changed the mindsets of men everywhere that Men’s Rogaine® isn’t just a “going-bald solution” but a “proactive hair thinning fix”.
Women’s Rogaine®
Debunked today’s common stereotype that hair loss is only experienced in men, and showed how Women’s Rogaine® can prevent and fix women’s hair thinning and loss.
BandAid®
Reinforced America’s #1 safety bandage as the best fix for booboos and an everyday part of life.
Stanford Healthcare
Helped increase awareness of Stanford’s award-winning healthcare services available to students, faculty, staff, families and patients nationally.
eBay
Transformed the reputation from old-school auction site to millennial marketplace, and captured attention of influential icons to partner with and promote Ebay.
Restoration Hardware
Expanded this upscale lifestyle brand’s reach in California to new media outlets and consumers.
Willis Towers Watson
Changed the way millennials, small businesses and working professionals utilize financial planning tools to manage their future.
HealthLine.com
Equipped people with informational, diverse tips & tools on everyday health and wellness.
RichmondGrid.com
Promoted the people who roll up their sleeves and push Richmond forward –from startup owners to creators to civic leaders.
eSmartTax.com
Promoted the third-rated best selling online tax filing tool as a simple, cost-effective way to file your annual taxes.
Hamilton Beach®
Helped launch Hamilton Beach Brand’s first online store on Amazon.com, highlighting 32 of their best-selling products.
Penn Medicine
Helped redesign and relaunch Penn Medicine’s award-winning Heart & Vascular digital presence.
Keppler Speakers Agency
Showcased 300 renowned icons, who overcame incredible challenges, across the web to inspire others to live better lives.
