Award-winning storyteller and digital media pro building the world's most innovative brands into sustainable, forward-thinking ecosystems for profit, people and the planet.

Meet Her

Lauren Noëlle Gauthier

When I’m not managing digital content and all things app related for Richard Branson’s latest hospitality company – Virgin Voyages – you can probably find me outside trying to make the world a better place than i found it. That (obviously) includes endless yappy hours, clean-up-the-beach days, recycling, scuba diving, running, discovering new places… and traveling the globe.

13 cities lived worldwide

From DC to Charleston, Florence to Rome, Philly to New Orleans, San Francisco to San Jose, San Diego to New York, Los Angeles to Miami and many cool places in between, I've tackled them all to build up a kick-ass digital sustainability career. Why so many?

Well, us digital natives thrive on exploration, a change of scenery and fuel of a different kind (*cough travel cough*). So when wifi is our office, digital is our job, and tackling brand problems is our calling, why the heck not?

What drives me? Some days, it's the pulse of a city beneath my feet and everything at my fingertips. Some days, it's the rush of the waves against my surf and the outdoors grounding me. And other days, it's the urge to accomplish a never-ending bucket list like it's my last. But really, I think it's just plain ol' FOMO driving me.

28 brands and counting

My digital career is an accident, actually. I stumbled into it after college when my PR degree and sustainability scholarship was flushed down the toilet in the Recession of '08. Devastated but resilient, I went the unconventional freelance route, found my calling and never looked back.

Recalling the milestones that fueled me...
who knew, this 22-year-old temp writing for kinda famous speakers could become their agency marketing manager within 6 months? who knew, 4 year laters this writer could increase sales for Hamilton Beach appliances on Amazon.com by 60% in 1 week? ... and who knew 1 year later, This hybrid writer/designer would be living on the west coast and redesigning websites for Stanford Hospital? And who knew, 3 years later, this digital storyteller would be leading digital efforts for PBS SoCal's first-ever social impact initiative on Foster care? And who knew this working digital pro could turn it all into a successful career?

Today, 28 brand experiences later, I've just scratched the surface of possibilities. who knows what's next?

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Virgin Voyages

Reduced travelers’ environmental footprint by promoting a clean, paperless travel experience.

Carnival Cruiselines

Expanded Carnival's reach in Europe by offering travelers more destinations.

Sonoma State University

Changing the way students, faculty and staff stay informed on campus.

Cooling Pond Brewery

Redefined what craft beer looks and tastes like.

Animal Legal Defense Fund

Reinforcing why animals need greater legal protections.

Netflix / IPC

Shining a light on the 11 million undocumented immigrants living in the US and their challenges.

PBS SoCal

Provided a spotlight for foster youth and foster & adoptive parents to share their stories. Engaged with community services to promote more opportunities for foster youth, to help improve foster care outcomes.

ProFlowers

Dramatically changed the mindsets of consumers from impulse buying to everyday giving.

Healthy Essentials

Encouraged consumers to make lifestyle changes in how they view health & wellness. Redesigned online store for easier access to health information and products.

Neosporin

Turning this only-when-you-need-it boo-boo cream into an everyday part of life.

CareToRecycle

Encouraging people to reduce, reuse and recycle in the bathroom.

Listerine

Recapturing the idea that listerine is a trusted oral care brand that gives you a cleaner, healthier mouth.

Men’s Rogaine

Changing the idea of men’s Rogaine® from just a “going-bald solution” to a “proactive hair thinning fix”.

Women’s Rogaine

Debunking the stereotype that hair loss is only for men. Bringing about awareness that women’s hair thinning and loss can be fixed and prevented.

Splenda

Helped promote, to those needing a sweet tooth fix, a healthier no-calorie sweetener option.

BandAid

Reinforce that America’s #1 safety bandage is the best fix for accidents and should be a part of every day health practice.

Stanford Healthcare

Helped increase awareness of healthcare services available to students, faculty, and others in the community.

eBay

Transformed reputation from old-school auction site to millennial marketplace. Captured attention of influential icons to partner with and promote Ebay.

Restoration Hardware

Expanded their reach and influence to new audiences and media outlets, gaining more recognition.

Willis Towers Watson

Changing the way millennials, small businesses and working professionals utilize financial planning tools.

HealthLine.com

Equipped people with tips & tools on everyday health and wellness.

RichmondGrid.com

Promoting the people who roll up their sleeves and push Richmond forward – from startup owners to creators to civic leaders.

eSmartTax.com

Promoted the online tax filing tool as a simple, cost-effective way to file your taxes.

Hamilton Beach Brands

Helped launch Hamilton beach’s first store on amazon.com highlighting 32 of their best-selling products.

Penn Medicine

Helped redesign pennmedicine.org/heart and spearheaded all things heart-related.

Keppler Speakers

Showcased 300 renowned icons who overcame incredible challenges to inspire others to live better lives.

Source America

Increasing the hiring rates of people with disabilities, and changing the way Americans view people with disabilities in today’s workforce.

Adams Morgan Main Street

Spotlighting the vibrant Washington, D.C. neighborhood as a thriving cultural and green hub full of business opportunities.
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