The glue, the connector, the hustler
Sometimes wild, great success is found through the most unconventional career path. Lauren is a shining example of just that. Her 14-year award-winning digital career is an accident, actually.
After college in Richmond, VA, her Public Relations degree and Sustainability Scholarship was flushed down the toilet in the Recession of 2008. Joining the service industry seemed like the obvious choice. But she did the opposite of what most college grads did. She went the entrepreneurial freelance route, found her calling in digital & social, and never looked back.
Fast track to today, about 33 brand experiences later, she’s an Experience Strategist & Digital Producer working at the intersection of creative, media & insights to build socially responsible brands on a global scale. She is the quintessential glue in holding everything together, from owning hi-volume projects to turning teams into lean machines to exceeding goals.
She humbly credits her success to her experiences in living all over the globe, hustling for brands, starting small businesses, and collaborating with the most talented people out there she now call friends. But those friends, colleagues, leaders, teams, and partners she’s met along the way will tell you it’s her awe-inspiring guts, spirit, grit, resiliency & some kinda fearlessness that have set her apart and make anything happen.
If there’s one quote she lives by, it’s this one by Muhammed Ali: “Don’t count the days, make the days count.” You can see that in everything she does. By night and weekend, she’s a career coach, entrepreneur, and web designer, either starting businesses or getting dream ones off the ground. When she’s not burning the midnight oil on those, you can probably find her outside trying to make the world a better place than she found it. That obviously includes yappy hours, scuba diving, recycling, doing charity work & traveling the globe.