Award-winning storyteller and digital media pro building the world's most innovative brands into sustainable, forward-thinking ecosystems for profit, people and the planet.
Lauren Noëlle Gauthier
When I’m not managing digital content and all things app related for Richard Branson’s latest hospitality company – Virgin Voyages – you can probably find me outside trying to make the world a better place than i found it. That (obviously) includes endless yappy hours, clean-up-the-beach days, recycling, scuba diving, running, discovering new places… and traveling the globe.
13 cities lived worldwide
From DC to Charleston, Florence to Rome, Philly to New Orleans, San Francisco to San Jose, San Diego to New York, Los Angeles to Miami and many cool places in between, I've tackled them all to build up a kick-ass digital sustainability career. Why so many?
Well, us digital natives thrive on exploration, a change of scenery and fuel of a different kind (*cough travel cough*). So when wifi is our office, digital is our job, and tackling brand problems is our calling, why the heck not?
What drives me? Some days, it's the pulse of a city beneath my feet and everything at my fingertips. Some days, it's the rush of the waves against my surf and the outdoors grounding me. And other days, it's the urge to accomplish a never-ending bucket list like it's my last. But really, I think it's just plain ol' FOMO driving me.
28 brands and counting
My digital career is an accident, actually. I stumbled into it after college when my PR degree and sustainability scholarship was flushed down the toilet in the Recession of '08. Devastated but resilient, I went the unconventional freelance route, found my calling and never looked back.
Recalling the milestones that fueled me...
who knew, this 22-year-old temp writing for kinda famous speakers could become their agency marketing manager within 6 months? who knew, 4 year laters this writer could increase sales for Hamilton Beach appliances on Amazon.com by 60% in 1 week? ... and who knew 1 year later, This hybrid writer/designer would be living on the west coast and redesigning websites for Stanford Hospital? And who knew, 3 years later, this digital storyteller would be leading digital efforts for PBS SoCal's first-ever social impact initiative on Foster care? And who knew this working digital pro could turn it all into a successful career?
Today, 28 brand experiences later, I've just scratched the surface of possibilities. who knows what's next?
see this millennial at work
Virgin Voyages
Streamlining the traveller's experience on board while reducing their environmental footprint, through never-been-done-before app technology.
Carnival Cruiselines
Promoting the well-known travel brand's growing sustainable destination stewardship, through digital design.
Sonoma State University
Changing the way prospective and current undergrad and grad students, faculty and staff stay informed on campus, through digital redesign.
Cooling Pond Brewery
Redefining Virginia's craft beer culture and transforming the shop, eat and drink local mindset through digital redesign.
Animal Legal Defense Fund
Reinforcing why animals need greater legal protections US-wide through digital redesign, ultimately leading to a Webby award win.
PBS SoCal
Changing the life outcomes of foster youth and increasing adoption rates across the Greater LA region, by helping launch PBS SoCal’s first-ever social impact initiative.
ProFlowers
Increasing millennial floral purchases and changing the flower-buying habits of Americans, from impulse buy to daily loyal engagement, through social media.
Healthy Essentials
Transforming the Johnson & Johnson family of brands, from impulse buy, shelf-talkers to engaging, millennial conversation starters through digital positioning.
Neosporin
Turning this only-when-you-need-it boo-boo cream into a proactive, everyday health & wellness conversation starter among all ages, through digital positioning.
CareToRecycle
Reminding and encouraging people to recycle items used in the bathroom, and helping drive a more circular economy through digital promotion.
Listerine
Repositioning the mouthwash brand in a saturated marketplace, and helping patients recognize a brand they trust for their oral care needs.
Men’s Rogaine
Repositioning Men's Rogaine as more than just a "going bald" solution, but an effective, under 40, proactive hair thinning fix, through digital positioning.
Women’s Rogaine
Raising awareness of how common women’s hair thinning and loss is today and how proven Women's Rogaine is to fix it,through digital design.
Splenda
Promoting the health benefits of this popular, no-calorie sweetener that tastes like sugar without the calories, in a saturated marketplace, through social media.
BandAid
Reinforcing America's #1 safety bandage as the best fix for accidents among American consumers, through digital positioning.
Stanford Healthcare
Increasing awareness of the award-winning healthcare system among national and international audiences and patients, through digital re-design.
eBay
Transforming eBay’s old-school, vintage marketplace reputation into a millennial, community-driven, popular shopping network.
Restoration Hardware
Reinforcing the personality, quality, and uniqueness of the leading, luxury household brand, through media relations.
Willis Towers Watson
Changing the way millennials, small businesses and working professionals view and take advantage of financial planning tools, through digital redesign.
HealthLine.com
Reinforcing the popular online health platform among Americans as a credible, consumer-friendly health site for all ages, families and locales, through copywriting.
RichmondGrid.com
Promoting the people who roll up their sleeves and push Richmond forward - from startup owners to creators to civic leaders - through copywriting.
eSmartTax.com
Repositioning the online tax filing tool as a trusted, accessible, easy-to-use, cost-effective service in a saturated marketplace, through digital and social media.
Hamilton Beach Brands
Repositioning the leading kitchen brand and its popular household appliances into a best-selling, community-building, sales-driving hub on Amazon.com, through copywriting.
Penn Medicine
Raising awareness of today’s leading cardiac, disease, stroke, obesity and diabetes conditions among health-conscious consumers and patients nationally, while promoting the renowned hospital’s Heart program, through digital redesign.
Keppler Speakers
Promoting people who have overcome incredible challenges, spearheaded passion projects, and propelled their industries through digital media.
